{"id":69,"date":"2020-11-23T21:50:25","date_gmt":"2020-11-23T21:50:25","guid":{"rendered":"http:\/\/gdcada.org\/?page_id=69"},"modified":"2020-11-23T21:50:25","modified_gmt":"2020-11-23T21:50:25","slug":"tobacco-product-marketing","status":"publish","type":"page","link":"https:\/\/gdcada.org\/statistics\/tobacco\/ad.htm","title":{"rendered":"Tobacco &#8211; Product Marketing"},"content":{"rendered":"<table border=\"2\" width=\"400\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\" bgcolor=\"#660099\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"47%\">\n<p align=\"right\"><strong><a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco.htm\">Nicotine<\/a><br \/>\n<a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco.htm#anat\">Anatomy of a Cigarette<\/a><br \/>\n<a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco.htm#effect\">Short &amp; Long Term Effects<\/a><br \/>\n<a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/tob_stats.htm\">Facts &amp; Statistics<\/a><\/strong><\/p>\n<p><a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/tob_stats.htm\">&lt; &lt; &lt; Previous Page<\/a><\/td>\n<td valign=\"top\" width=\"6%\">\n<div class=\"style1\" align=\"center\">\n<p>\u2022<br \/>\n\u2022<br \/>\n\u2022<br \/>\n\u2022<\/p>\n<p>\u2022<\/p>\n<\/div>\n<\/td>\n<td valign=\"top\" width=\"47%\"><strong><span class=\"style4\">Product Marketing<\/span><br \/>\n<a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/ad.htm#jc\">Why Joe Camel Is Smiling<\/a><br \/>\n<span class=\"txt\"><a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/pro.htm\">7 Reasons TO Smoke<\/a><\/span><br \/>\n<a class=\"steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/resources.htm\">Resources<\/a><\/strong><span class=\"style3\"><a class=\"txt steem-keychain-checked\" href=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/pro.htm\">Next Page &gt; &gt; &gt;<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p class=\"head2\"><span class=\"parahd\">Tobacco Advertising and Promotion<\/span><img loading=\"lazy\" src=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/images\/joe.jpg\" alt=\"Joe Chemo\" width=\"210\" height=\"184\" align=\"right\" \/><\/p>\n<ul>\n<li>Despite the overwhelming evidence of adverse health effects from tobacco use, the tobacco industry is one of the most heavily marketed consumer products in America. Only the automobile industry markets its products more heavily.<sup>1<\/sup><\/li>\n<li>Tobacco is the only legal product in the U.S. that causes death and disability when used as intended.<sup>1<\/sup><\/li>\n<li>Tobacco use is the leading preventable cause of death in the U.S., causing an estimated 440,000 deaths annually, or one in five U.S. deaths.<sup>2<\/sup><\/li>\n<li>In 2002, tobacco companies spent a total of $12.47 billion \u2014 or more than $34 million a day to promote and advertise their products in the U.S.\u00a0<sup>2\u00a0\u00a0<\/sup>This\u00a0represents an increase in spending of 11.1% from the $11.22 billion spent in 2001.<sup>3<\/sup><br \/>\n<img loading=\"lazy\" src=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/images\/kent.jpg\" alt=\"Experience the Taste of Smoker's Cough!\" width=\"210\" height=\"293\" align=\"right\" hspace=\"10\" vspace=\"10\" \/><\/li>\n<li>Promotional allowances, such as payments to retailers for displays and price discounts, accounted for almost 80% of the tobacco companies 2002 spending. Retail value-added promotions, such as\u00a0<em>buy one pack, get one free<\/em>\u00a0accounted for another 10% of 2002 spending.<sup>3<\/sup><\/li>\n<li>The tobacco companies\u2019 persuasive advertising and promotion techniques, such as connecting toxic and addictive tobacco products with exciting events and activities, add to the difficulties of reducing both the prevalence and initiation of smoking. Through advertising and promotion, the tobacco industry targets 1.63 million new smokers a year to compensate for those who quit or die.<sup>1<\/sup><\/li>\n<li>Certain tobacco products are advertised and promoted disproportionately in culturally diverse communities. Advertising and promotion of cigarette brands with names such as Rio, Dorado, and American Sprit have been marketed toward Hispanics and American Indians\/Alaska Natives.<sup>4<\/sup><\/li>\n<li>Research suggests that three African American publications \u2014 Ebony, Jet, and Essence \u2014 receive proportionately higher profits from cigarette advertisements than do mainstream publications.<sup>4<\/sup><img loading=\"lazy\" src=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/images\/marl.jpg\" alt=\"Smoking - the Perfect Alternative to Health.\" width=\"210\" height=\"302\" align=\"right\" hspace=\"10\" vspace=\"10\" \/><\/li>\n<li>Women have also been extensively targeted in tobacco marketing. Such marketing is dominated by themes of an association between social desirability, independence, weight control and smoking messages conveyed through advertisements featuring slim, attractive, and athletic models.<sup>5<\/sup><\/li>\n<li>As early as the 1920s, tobacco advertising geared toward women included messages such as\u00a0<em>Reach for a Lucky instead of a sweet<\/em>\u00a0to establish an association between smoking and slimness.<sup>5<\/sup><\/li>\n<li>In 1999, Philip Morris launched a new $40 million campaign targeting women, particularly minority women, with the slogan\u00a0<em>Find Your Voice<\/em>. The underlying message of this campaign has been that smoking is related to women\u2019s freedom, emancipation and empowerment. The ads have been featured in a variety of publications such as Glamour, Ladies\u2019 Home Journal, People, and Essence.<sup>5<\/sup><\/li>\n<li>Tobacco advertising also encourages young people to begin a lifelong addiction of smoking before they are old enough to fully understand its long-term health risk. A recent study found that 34% of teen begin smoking as a result of tobacco company promotional activities.<sup>6<\/sup><\/li>\n<li>Children ages 10\u201315 who watch five or more hours of TV per day are six times more likely to start smoking that those who watch less than two hours per day.<sup>7<\/sup><\/li>\n<li>52% of teens with non-smoking parents started smoking because of exposure to smoking in movies.<sup>8<\/sup><img loading=\"lazy\" src=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/images\/cig.jpg\" width=\"202\" height=\"111\" align=\"right\" hspace=\"1\" vspace=\"1\" \/><\/li>\n<li>Over 500,000 pages of tobacco industry documents reveal 15 years of targeted marketing to Asian and Pacific Islander (API) communities. A Lorillard memo (the nation\u2019s oldest and fourth largest tobacco company) described the communities as a\u00a0<em>potential gold mine<\/em>.<sup>9<\/sup><\/li>\n<li>Tobacco companies are allowed to deduct the cost of advertising and promotion from their taxes as a business expense, which saves them over $1 billion a year in taxes.<sup>10<\/sup><\/li>\n<li>87% of youth smokers smoke the three most heavily advertised brands \u2013 Philip Morris\u2019 Marlboro, Lorillard\u2019s Newport, and R.J. Reynolds\u2019 Camel (55% of youth smokers prefer Marlboro) \u2013 compared to less than half of adult smokers who prefer these brands.<sup>11<a id=\"jc\" name=\"jc\"><\/a><\/sup><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span class=\"parahd\">Why Joe Camel is Still Smiling<span class=\"paraspace\"><img loading=\"lazy\" src=\"http:\/\/www.gdcada.org\/statistics\/tobacco\/images\/jcamel.jpg\" alt=\"Why Joe Camel is Still Smiling\" width=\"175\" height=\"181\" longdesc=\"http:\/\/www.gdcada.org\/statistics\/Library\/tobacco\/jcamel.jpg\" align=\"right\" border=\"2\" hspace=\"15\" vspace=\"15\" \/><\/span><\/span><\/p>\n<p>The tobacco industry loses close to 5,000 customers every day in the U.S. \u2014 including 3,500 who manage to quit and about 1,200 who\u00a0die.<sup>12<\/sup>\u00a0The\u00a0most promising \u201creplacement smokers\u201d are young people \u2014 90% of smokers begin before they&#8217;re 21, and 60% before they&#8217;re\u00a014.<sup>13<\/sup>\u00a0\u00a0To\u00a0find their new customers, U.S. tobacco companies spend more than $12.4 billion a year to market their deadly products \u2014 that&#8217;s over $34.1 million a\u00a0day<sup>14<\/sup>\u00a0\u2014 more than the U.S. Federal Office on Smoking &amp; Health spends to prevent smoking in an\u00a0<em>entire\u00a0year<\/em>.<sup>15<\/sup><\/p>\n<p>RJR Nabisco\u2019s Joe Camel campaign is a particularly appalling example of the industry hitting its target. Modeled\u00a0after James Bond and Don Johnson of\u00a0<em>Miami Vice<\/em>,<sup>16<\/sup>\u00a0 Joe\u00a0Camel has profoundly influenced even the very\u00a0young. One\u00a0study showed that nearly one-third of three-year-olds matched Joe Camel with cigarettes and by age six, children were as familiar with him as with Mickey\u00a0Mouse.<sup>17<\/sup>\u00a0 The\u00a0cartoonish Camel catapulted Camel cigarettes from a brand smoked by less than 1% of U.S. smokers under age 18 to a one-third share of the youth market \u2014 and nearly one-half billion dollars in annual sales within three\u00a0years.<sup>18<\/sup><\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"4\" cellpadding=\"0\">\n<tbody>\n<tr class=\"sources\" valign=\"top\">\n<td colspan=\"3\"><span class=\"parahd\">References<\/span><\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td rowspan=\"18\" width=\"20\"><\/td>\n<td>\n<div align=\"right\">1<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Reducing Tobacco Use<\/em>, U.S. Dept. of Health &amp; Human Services, 2000<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">2<\/div>\n<\/td>\n<td>\n<div align=\"left\">Morbidity &amp; Mortality Weekly Report; Vol. 51, No. 14; April 2002<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">3<\/div>\n<\/td>\n<td>\n<div align=\"left\">Federal Trade Commission Cigarette Report for 2002, Issued in 2004<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">4<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Tobacco Use Among Minority Groups<\/em>, U.S. Dept. of Health &amp; Human Services, 1998<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">5<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Women and Smoking<\/em>, U.S. Dept. of Health &amp; Human Services, 2001<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">6<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Tobacco Industry Promotion of Cigarettes<\/em>; JAMA; Vol. 279, No. 7; 1998<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">7<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Effects of Viewing Smoking In Movies<\/em>, American Lung Association, 2004<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">8<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>TV Viewing and Youth Smoking Initiation<\/em>, Pediatrics 2002, 110:505-508<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">9<\/div>\n<\/td>\n<td>\n<div align=\"left\">Rogers &amp; Associates<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">10<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>Tobacco Outlook, Economic Research Service<\/em>; U.S. Dept. of Agriculture, April 2004<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">11<\/div>\n<\/td>\n<td>\n<div align=\"left\">National Household Survey on Drug Abuse<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">12<\/div>\n<\/td>\n<td>\n<div align=\"left\"><em>The Search For A Safe Cigarette<\/em>, NOVA (PBS), October 2001<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td>\n<div align=\"right\">13<\/div>\n<\/td>\n<td>\n<div align=\"left\">U.S. Dept. of Health &amp; Human Services<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td class=\"sources\">\n<div align=\"right\">14<\/div>\n<\/td>\n<td>\n<div align=\"left\">Federal Trade Commission Report to Congress, 1990<\/div>\n<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td class=\"sources\">\n<div align=\"right\">15<\/div>\n<\/td>\n<td><em>National Survey on Drug Use &amp; Health<\/em>, SAMHSA, 2003<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td class=\"sources\">\n<div align=\"right\">16<\/div>\n<\/td>\n<td><em>Joe Smooth for President<\/em>, AdWeek\u2019s Marketing Week, May 1991<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td class=\"sources\">\n<div align=\"right\">17<\/div>\n<\/td>\n<td>Journal of the American Medical Association, Dec. 1991<\/td>\n<\/tr>\n<tr class=\"sources\" valign=\"top\">\n<td class=\"sources\">\n<div align=\"right\">18<\/div>\n<\/td>\n<td>Journal of the American Medical Association, Jan. 1993<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicotine Anatomy of a Cigarette Short &amp; Long Term Effects Facts &amp; Statistics &lt; &lt; &lt; Previous Page \u2022 \u2022 \u2022 \u2022 \u2022 Product Marketing Why Joe Camel Is Smiling 7 Reasons TO Smoke ResourcesNext Page &gt; &gt; &gt; &nbsp; Tobacco Advertising and Promotion Despite the overwhelming evidence of adverse health effects from tobacco use, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tobacco - Product Marketing - GDCADA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gdcada.org\/statistics\/tobacco\/ad.htm\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobacco - Product Marketing - GDCADA\" \/>\n<meta property=\"og:description\" content=\"Nicotine Anatomy of a Cigarette Short &amp; 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